Analysis and actionable tactics for working with (not against) the latest platform algorithms to maximize reach.
The New Instagram Game: What’s Really Changed? Let me start by telling you a story. In 2018, I worked with a bakery that grew to 10,000 followers by posting one beautiful, perfectly styled cake photo every single day. It worked like a charm. Fast forward to last month—that same strategy now feels like shouting into…
The Farm You Don’t Own: Defining Digital Sharecropping You plant seeds—hours of writing, filming, editing, engaging. You tend the crop—analyzing metrics, adapting to trends, nurturing a community. You even see a harvest—views, likes, followers, perhaps some ad revenue. The land feels like yours. The connection with your audience feels genuine. But with one opaque policy…
The Myth of the Unhittable Creator In the digital creator economy, there’s a pervasive myth of immunity. We look at the mega-influencers with millions of followers and think, they’re too big to fail. We look at savvy operators with diversified income and think, they’re too smart to get hit. The truth is far less comforting: No one is immune. The platform…
Why Panic is the Worst Strategy (And What To Do Instead) It’s 3:17 AM. You’re staring at a dashboard lit by the cold glow of your laptop. The traffic graph, usually a gentle mountain range, looks like a cliff edge. A 40%, 60%, maybe 80% drop. Your stomach lurches. This isn’t a bad day; this…
You wake up, check your analytics, and your stomach drops. The video that should have gotten 50,000 views sits at 3,000. The post that usually reaches your entire audience is seen by barely anyone. Your income—the income that pays your rent, your groceries, your life—just took a 40% hit overnight. No email. No explanation. Just…
The Digital Darwinism: An Unseen Battle You wake up to what feels like the same internet. Your favorite sites load, your go-to resources remain accessible. This digital landscape feels permanent. But this is an illusion. Beneath this surface stability rages a constant, invisible battle for digital survival. Websites are being born and dying at rates…
