The Fragility Test: 10 Uncomfortable Questions That Predict Your Business Collapse
The Illusion of Stability We are drawn to narratives of growth. Revenue charts trending upward, expanding teams, new product launches—these are the milestones we celebrate. They create a powerful, often seductive, illusion of stability. We mistake motion for momentum, and busyness for robustness. Yet, beneath the surface of many seemingly healthy businesses lie fractures—subtle, hidden,…
